在2016戛纳创意节的最后一天颁奖夜中,备受期待的film craft(影视工艺)类别也如期而至。Droga5 New York在此类别收获颇丰,并最终拿下年度最佳独立代理公司。其中UNDER ARMOUR PHELPS一举拿下影视工艺类的全场大奖。广告口号为「It’s What You Do in the Dark That Puts You in the Light」,旨在突出运动员要经过大量不懈的训练才能获得成功。结合UA品牌自身的理念, The much anticipated film craft category is also on schedule during the awards show on the last day of the 2016 Cannes Creative Festival. Droga5 New York was a great winner in this category and eventually won the best independent agency of the year. One UNDER ARMOR PHELPS won the film and television arts class awards. The slogan is “It’s What You Do in the Dark That Puts You in the Light,” which aims to highlight the athletes’ relentless relentless training to succeed. UA brand with their own ideas,