纵观国际全局,传媒产业两极分化的形势越来越明显,新兴媒体的超强“吸热”和“吸金”能力,导致传统媒体全面遭遇“寒冬”期。作为市州报业的孝感日报传媒集团,也不可避免地遇到寒流:近三年来,集团综合收入虽然总体上扬,但在前进的道路上,诸多的困难和阻碍,仍让我们感到压力倍增、踯躅难行。新老问题交困地方晚报运转艰难。近年来,集团旗下的孝感晚报不断改革改版,通过强化地方新闻、加大深度报道、提升新闻质量等措施,地方都市报品牌日益凸显。但是 Looking at the global situation, the polarization of the media industry has become more and more evident. The super-strong “heat-absorption” and “suction-gold” capabilities of emerging media have led the traditional media to fully experience the “winter” period. The Xiaogan Daily Media Group, a state newspaper, inevitably encounters the cold: in the recent three years, the overall consolidated revenue of the Group has risen overall. However, many difficulties and obstacles still cause us to feel pressure to multiply on the road to progress.踯 躅 difficult to move. Difficulties in handling old and new problems local Evening News. In recent years, the Xiaogan Evening News, a subsidiary of the Group, has been constantly reformed and updated. Local metropolitan newspaper brands have become increasingly prominent by strengthening local news, deepening in-depth coverage and improving the quality of news. but