城市形象宣传片作为打造城市品牌,提升城市形象,吸引旅游,招商引资,推动城市经济发展,提高城市竞争力的有力武器,受到越来越多城市决策者的青睐。城市与城市之间的较量也日趋激烈,都期望其成为迅速见效的文化成果。城市形象宣传片作为一个城市景色与人文的浓缩,是直观的心灵沟通,也是间接的情感体验。虽然篇幅有限,却是融专业性、思想性、艺术性、开放性于一炉的综合体。城市宣传片不仅要体现制作者高超的专业制作技能,更重要的是体现城市的艺术表现力,要能真正地触动观众的心灵,使观众既看到城市的现状和发展,又听到场景中 As a powerful weapon for building city brand, promoting city image, attracting tourism, attracting investment, promoting urban economic development and enhancing urban competitiveness, city image publicity film is favored by more and more urban policy makers. The contest between cities and cities is also becoming increasingly fierce, and both are expected to become cultural fruits that are quick and effective. As a city scenery and cultural enrichment, the city image film is an intuitive communication of mind and an indirect emotional experience. Although the space is limited, but it is integrated into professional, ideological, artistic, open in a furnace. City video must not only reflect the producer’s superb professional production skills, but more importantly, to reflect the city’s artistic expression, to really touch the audience’s mind so that the audience not only see the status quo and development of the city, but also heard the scene