随着知识经济时代的到来,创意一词已经不单单会在艺术创作中提出,各产业中都提出创意这一口号,文化创意产业便在这一口号下应运而生。本文通过研究汝瓷的现状以及在文化创意产业背景下,如何发展汝州生活陶艺。提出在发展过程中要提升设计的创意,突出文化的内涵,塑造独特的个性品牌。 With the advent of the era of knowledge-based economy, the term creative has not only been proposed in artistic creation, but also creative slogan proposed in various industries. Cultural and creative industries have emerged under this slogan. This article studies the status quo of Ru porcelain and how to develop Ruchao pottery in the context of cultural and creative industries. Proposed in the development process to enhance the design of creativity, highlighting the cultural connotation, create a unique personality brand.