论文部分内容阅读
本文从目前中国玩具产业概况及国际竞争地位出发,利用联合国COMTRADE数据库数据,对我国玩具国际市场占有率、显示性比较优势指数、贸易竞争力指数等三个国际竞争力的数量指标指数的分析,显示出我国玩具业出口数量优势大,外延型国际竞争力强,但又一直处于上下徘徊状态,存在可能下降的趋势。对此,本文剖析了我国玩具业存在的主要问题及其原因,指出我国玩具产业内涵型国际竞争力较弱,存在质上欠优和综合性上不强等问题,得出了我国仅是玩具制造与出口大国却不是玩具制造的强国的结论。在此基础上,本文提出了增强国际竞争力的对策。
Based on the current situation of China’s toy industry and its international competitive position, this article analyzes the quantitative index of three international competitiveness indexes such as the international market share of toys, the comparative comparative advantage index and the trade competitiveness index of China using the COMTRADE database of the United Nations. It shows that the export of toys in our country has a large number of export advantages and a strong international competitiveness. However, it has been in a state of hovering all the time and may have a tendency of declining. In this regard, this article analyzes the main problems of the toy industry in our country and its causes, points out that the connotation of the toy industry in our country is less competitive internationally, The conclusion that manufacturing and exporting big powers are not powerhouses in toy manufacturing is concluded. On this basis, this article puts forward countermeasures to enhance the international competitiveness.