品牌之于一个企业、一个行业、一个地区乃至一个国家的意义不言而喻,而品牌建设工作的长期性和艰巨性更是尽人皆知。随着《中国制造2025》的提出,如何重新审视品牌建设工作的特点和意义,成为新形势下各行各业关注的焦点。在日前召开的首届中国品牌论坛上,人民日报社社长杨振武将品牌建设工作的重点归结为“质量提升、创新点亮、开放锻造、文化涵养”四个方面。质量是品牌存在的基础底线,创新是品牌的发展动力,开放是品牌的成长路径,文化是品牌的 The significance of a brand in a business, an industry, a region and even a country is self-evident, and the long-term and arduous nature of brand building is well known. With the “Made in China 2025” put forward, how to re-examine the characteristics and significance of brand-building work has become the focus of attention of all walks of life under the new situation. At the first China Brand Forum recently held, Yang Zhenwu, president of People’s Daily, attributed the focus of the brand building work to four aspects: “quality improvement, innovation lighting, open forging and cultural conservation”. Quality is the bottom line of brand existence, innovation is the driving force of brand development, opening up is the path of brand growth, culture is brand