特许经营作为一种新型流通方式,在吸引中小投资者方面有其独特优势,在我国发展讯速,已成为中小投资者创业的重要途径。但是,在投资加盟过程中出现了许多投资者利益受损的问题,本文通过剖析中小投资者在特许加盟中风险产生的原因,探索并提出了防范风险的对策与方法。 As a new type of circulation, franchising has its own unique advantages in attracting small and medium-sized investors and its development in China has become an important way for small and medium-sized investors to start their own businesses. However, during the investment joining process, many investors’ interests have been damaged. This paper explores and puts forward countermeasures and methods to guard against risks by analyzing the reasons why small and medium-sized investors generate risks in franchising.