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我国市场学界都知道,美国西北大学的菲力普·科特勒(Philip kotler)教授是目前世界上最主要的市场学权威之一。他除了发表过大量有关市场学方面的学术论文以外,还撰写了10本市场学教材和专著,如《市场学导论》(Marketing:An Introduction)、《非赢利机构市场学》(Marketing for Nonprofit Organizations)、《新竞争》(The New Competition)等等。其中最受美国国内外欢迎的是《市场营销管理——分析、规划、执行与控制》(Marketing Management:Analysis,Planning,Implementation and
The Chinese market academic community knows that Professor Philip kotler of Northwestern University is one of the world’s leading market authority authorities. In addition to publishing a large number of academic papers related to marketing, he has also written 10 textbooks and monographs for marketing studies, such as Marketing: An Introduction and Marketing for Nonprofit Organizations. ), The New Competition and so on. One of the most popular among the United States and abroad is “Marketing Management: Analysis, Planning, Execution and Control.” (Marketing Management: Analysis, Planning, Implementation and