近几年来,我国消费品市场由于生产企业增多,行业内竞争加剧,买方市场特点在这类市场上表现尤为突出。许多消费品生产企业和批发代理商急于将所生产经营的商品销售出去,以增加销售额,相互间展开激烈的市场竞争。其结果是生产企业,尤其是非名牌产品生产者纷纷放宽了对批发、代理商的商业信用度要求; In recent years, due to the increase in production enterprises and the intensified competition in the consumer goods market in China, the characteristics of the buyer’s market have been particularly prominent in such markets. Many consumer goods manufacturing companies and wholesale agents are eager to sell the products they produce and sell in order to increase sales and compete fiercely with each other. As a result, production enterprises, especially non-brand-name product producers, have relaxed their business credit requirements for wholesalers and agents.