重庆日报报业集团党委书记牟丰京在2013年贰月号《新闻研究导刊》刊文,认为全媒体建设是报业转型和建设综合性文化传媒集团的必由之路。现在,全国的传媒集团都在积极探索全媒体发展的问题。主要有三种模式:一是延伸改良模式。在原有的报业框架之内进行延伸,在不改变报业传统体制,以及组织特征的前提下,发展其他的媒体形式,实际上是基于原有流程及内容体系的一种局部创 Mou Fengjing, Party Secretary of Chongqing Daily Newspaper Group, published an article in the “Guide to Journalism Studies” in the second issue of 2013. He believes that all-media construction is the only way for newspapers to transform and build a comprehensive cultural media group. Media groups across the country are now actively exploring the issue of all-media development. There are three main modes: First, extend the improved mode. In the original newspaper framework to be extended within the newspaper without changing the traditional system, as well as the organizational characteristics of the premise, the development of other forms of media, is actually based on the original process and content system of a local record