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随着中国的改革开放正在走向纵深化和全面化,许许多多的行业领域都在进行着市场化运作,市场化运作的结果是整个行业领域的健康迅速发展。那么,中国目前的公关业市场化运作状况如何,中国的公关业该如何有效地进行市场化运作?本文就这些问题试作以探讨。中国公关市场的定位从相对的角度来审视中国目前的公关市场现状是:营销界、广告界、策划界在抢公关的饭碗。
With the reform and opening up in China being deepened and comprehensively implemented, many industrial fields are undergoing market-oriented operation. The result of market-oriented operation is the healthy and rapid development of the entire industry. So, how about the current market-oriented operation of public relations in China and how to effectively market-oriented public relations in China? This paper attempts to discuss these issues. The Positioning of China’s Public Relations Market Looking at the current status of China’s public relations market from a relative perspective, the marketing community, advertising community, and planning community are grabbing public relations jobs.