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优质用电营销管理可全面提升电力行业经济效益,确保供电服务的持续、高效及用电环境的有序良好。同时用电营销质量管理离不开科学的用电营销分析,因此本文就用电营销综合分析重要性、科学管理流程、存在问题、基本方式与实践策略展开探讨,对优化用电营销管理,提升综合控制水平有重要的实践意义。
High-quality electricity marketing management can comprehensively enhance the economic benefits of the power industry and ensure the continuity and efficiency of power supply services and the well-ordered environment for electricity consumption. At the same time, power marketing quality management can not be separated from scientific power marketing analysis. Therefore, this paper discusses the importance of comprehensive analysis of power marketing, scientific management processes, existing problems, basic methods and practical strategies, and optimizes the marketing management Comprehensive control has important practical significance.