重要发现:·更多受访者表示,“不同的表达方式”(61.65%)、“不同的展现形式”(56.58%)会影响其对网络文章和报道的认同感。·对于网络上的宣传或报道,65.27%的受访者表示“贴近生活”更能引起自己的共鸣,63.83%的受访者表示“素材丰富”更加具有吸引力。·对于网络上的官方宣传或报道,如若出现“言辞浮夸的煽情报道”(60.21%)和“文风老套的歌功颂德”(48.13%),将使受访者觉得反感。 Key Findings: • More respondents indicated that “different expressions” (61.65%), “different manifestations” (56.58%) affect their perception of online articles and articles. 65.27% of the respondents on the internet said that they are more likely to resonate with “life closer”, and 63.83% of respondents said that “rich content” is more attractive. · For official propaganda or coverage on the Internet, respondents would feel disgusted with “exaggerated sensational reports” (60.21%) and “style of writing” (48.13%).