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此书将角度定位于报业集团的运营及管理,报业集团如何进一步整合资源和品牌,提升集团跨媒体运营的能力,是当下中国报人关注的热点。
This book will focus on the newspaper group’s operation and management, newspaper group how to further integrate resources and brands, enhance the Group’s ability to cross-media operations, is the current Chinese press attention hot spots.