新媒体时代背景下,企业危机爆发迅速、传播广泛,因此良好的危机沟通愈加重要。Bilibili、顺丰公司在遭遇危机事件过程中,借助新媒体平台积极主动作出回应,做好危机沟通,不仅成功处理了危机事件,而且借此机会提升了企业形象。为其他企业借助新媒体平台处理危机提供了借鉴。 In the context of the new media era, the rapid emergence of corporate crises and the wide spread of them make it very important to have a good crisis communication. Bilibili, Shunfeng company in the process of crisis, with the help of new media platform to take the initiative to respond, good crisis communication, not only successfully handled the crisis, but also take this opportunity to enhance the corporate image. For other companies with the help of new media platform to deal with the crisis provided a reference.