政策自上而下的推进、市场由下往上的倒逼,难得一见的上下合流,使历来铁板一块的处方药行业终于走到了大变局前夜,一旦洪流开闸,就会以前所未有的力度震荡整个行业!政策层面,先是国家食药总局发布《互联网食品药品经营监督管理办法(征求意见稿)》,明确指向开放处方药网上销售,继而商务部等六部门发布一份名为《关于落实2014年度医改重点任务提升药品流通服务水平和效率工作的通知》,提出处方自由流动、患者自主购药的新模式。药品零售行业,无论线上医药电商还是线下实 Policy from top to bottom to promote the market from bottom to top forcing a rare combination of the upper and lower confluence, has always been a piece of the prescription drug industry has finally come to a big change in the night before, once the torrent gate, it will be the unprecedented intensity of the shock Industry! At the policy level, the State Food and Drug Administration first released the Measures for the Supervision and Administration of Internet Food and Drug Administration (Draft for Soliciting Opinions), clearly pointing to the online sales of open prescription drugs. Then the six departments such as the Ministry of Commerce issued a document entitled “ Key tasks to enhance the level of pharmaceutical distribution services and efficiency of work notice ”, proposed the free flow of prescriptions, patients buy a new model of drug. Drug retail industry, regardless of online pharmacies or offline real business