论文部分内容阅读
中华文化源远流长,博大精深,中华民族在泱泱五千年的历史长河中,创造了丰富多样,且具有地域特色的文化符号,即使在当前现代信息化技术高度发达的今天,这些传统文化符号仍然起到不可或缺的作用,尤其是在商品视觉传达设计中,赋有更加浓厚的美学思想,时刻影响着人们的审美观念。但在当前国际潮流日益进步的同时,我国的传统文化符号需要与时俱进,吸纳更多前沿的文化特色来完善自身,为中国视觉传达设计增添亮色,从而发扬光大。由此,本文主要就中国视觉传达设计中传统文化符号进行研究,结合时代特色,提出合理的建议,充分发挥传统文化符号的价值,以求更好地推动我国传统文化在国际范围的传播。
The Chinese culture has a long history and profound significance. The Chinese nation has created a rich and diverse cultural symbol with regional characteristics in its 5,000 years of history. Even today, with its highly developed modern information technology, these traditional cultural symbols still stand To an indispensable role, especially in the visual communication of goods design, endowed with a more profound aesthetic ideas, the moment affects people’s aesthetic concepts. However, while the current international trend is progressing day by day, the symbol of traditional culture in our country needs to keep pace with the times, absorb more cutting-edge cultural features to improve itself, and create a bright color for China’s visual communication design so as to flourish. Therefore, this paper mainly studies the traditional cultural symbols in China’s visual communication design, combines the characteristics of the times, puts forward reasonable suggestions and gives full play to the value of traditional cultural symbols in order to better promote the spread of our traditional culture in the international context.