在目前美国金融危机、欧债危机大背景下,大学生的求职焦虑有增无减,于是,更加浮躁不安。离毕业还有大半年,却已然几无心思安心学习。加之多方就业指导不力。可怜了悻悻学子如无头苍蝇茫然不知所向,只觉得无以拼爹恨父不成龙。有鉴于此,本文试从品牌文化和美学角度出发,探讨大学生求职时的审 In the current financial crisis in the United States, the debt crisis in Europe against the background of increasing employment anxiety students, so more impetuous. There are still six months away from graduation, but it is already a few mindless ease of learning. Combined with poor employment guidance. Poor 悻 悻 students such as headless flies I do not know what to do, I just feel that there is no father or father did not fight Jackie Chan. In view of this, this article tries from the brand culture and aesthetics point of view,