在媒体发展多样化,竞争日趋激烈的大背景下,广播想要拓展生存空间,占得一席之地,必须充分发挥自身的优势,找准新一轮发展的突破口。广播是以电声为媒介的现代化舆论工具,是一种语言的艺术。广播的快速性、广泛性,以及声音的传真性,是报刊媒介不可企及的。广播传播的特点,决定了广播记者的唯一选择: Under the background of diversified media development and increasingly fierce competition, if broadcasting wants to expand its living space and occupy a place, it must give full play to its own advantages and find a breakthrough in the new round of development. Radio is a modern media tool based on electro-acoustic and is a language art. The rapidity and universality of broadcasting, as well as the faxing of voice, are unattainable by the press media. The characteristics of radio and broadcast, the only choice for broadcast reporters: