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2003年中共中央所作出的振兴东北老工业基地的决策,给东北老工业基地带来了难得的发展机遇。伴随着执政为民这一制度理念的深入,振兴东北老工业基地使整个东北地区面临着新的形势,也面临着新的任务。在这扑面而来的政策春风中,广电媒体要为振兴东北老工业基地鼓与呼,要抓住机遇,探索新闻舆论宣传的创新之路。 目前,收音机和电视机在东北地区的普及率已达到80％以上,黑龙江省本地电视新闻节目的收视率为24％,本地广播新闻节目的收听率为40％。①种种迹象表明,广播新
The decision made by the Central Committee of the Communist Party of China in 2003 to rejuvenate the northeast old industrial base has brought about rare opportunities for development in the northeast old industrial base. With the deepening of the concept of governing for the people and rejuvenating the northeast old industrial base, the whole northeastern region is facing new situations as well as facing new tasks. In this bouncing policy spring breeze, radio and television media should revitalize the old industrial base in northeast China and call for greetings. We should seize the opportunity and explore the innovation road of media publicity. At present, the penetration rate of radios and television sets in the northeast region has reached more than 80%. The ratings of local television news programs in Heilongjiang Province are 24%, and that of local news broadcast programs is 40%. ① There are indications that the new radio