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当今的时代是一个营销的时代,营销是一个企业占领市场、增值财富、提高品牌知名度最重要、最直接的手段。作为圣雅伦公司董事长的梁伯强,当然对营销的作用和意义是非常清楚的。他以前做人造首饰、旅游纪念品就相当成功——产品销往40多个国家和地区,为他赢得了巨额财富。1997年切入指甲钳市场以来,他也非常注意营销网络的建设。圣雅伦公司在全国建立了较健全的营销网络,把国内市场划分成15个区域,每个区域设有区域经理一名,负责市场的开发与建设。圣雅伦还在国内的一些大中城市以及国外的新加坡、马来西亚、香
Today's era is a marketing era, marketing is a business occupation of the market, value-added wealth, improve brand awareness of the most important and most direct means. As Tony Leung, chairman of St. Allen's, of course, the role and significance of marketing is very clear. He used to be man-made jewelry, tourist souvenirs quite successful - the products are sold in over 40 countries and regions, won a huge fortune for him. Since 1997, he has also paid great attention to the marketing network construction since he cut into the nail clippers market. St. Allen's company in the country to establish a sound marketing network, the domestic market is divided into 15 regions, each region has a regional manager, responsible for market development and construction. St. Allen is still some large and medium-sized cities in China and abroad, Singapore, Malaysia, Hong