论文部分内容阅读
个人观点踏踏实实做好基本功,潜心修炼,逐步做强、做实、做大才是中国本土日化“民族品牌”的惟一选择。2010年12月6日,全球最大香水公司科蒂集团(CotyInc.)以“现金+股权”的方式(估值约为4亿美元)收购丁家宜。这是继小护士、羽西“外嫁”欧莱雅,大宝“联姻”强生(中国),丝宝“委身”拜尔斯道夫后,又一个民族品牌遭遇“被收购”。
Personal point of view well do a good job of basic skills, devote themselves to practice, and gradually stronger, real, bigger is the only local Chinese cosmetic “national brand ” the only choice. December 6, 2010, the world’s largest perfume company Coty Group (CotyInc.) To “cash + equity” approach (valued at about 400 million US dollars) acquisition of Ding. This is followed by a small nurse, Yue-Sai “Outsource ” L’Oreal, Dabao “marriage ” Johnson & Johnson China, Si Bao “commitment ” Beiersdorf, another national brand encounter .