社会化媒体的快速发展,增加了信息传播的渠道,同时加快了危机扩散的速度。企业主已不再拘泥于在传统媒体层面的危机监控与处理,而将更多精力投入到数字平台领域。那么,如何做足充分的准备应对新形势下随时可能发生的危机,又该如何正确有效地应对?伟达公关中国区总裁周建平结合公司最新推出的全方位数字危机模拟演练工具——“飞行学院”为我们解答了这个问题。 The rapid development of social media has increased the channels for information dissemination, and at the same time hastened the pace of crisis spread. Business owners no longer rigidly adhere to the crisis monitoring and management at the traditional media level, but devote more energy to the digital platform. So, how to fully prepare to respond to the crisis that may occur at any time under the new situation, and how to deal with the right and effective? Wenda PR China president Zhou Jianping with the company’s latest all-round digital crisis simulation exercise tool - “flight College ”for us to answer this question.