今年以来,家电市场显现出一定起色,已以低迷转入正常销售。家电销售稳中有热,出现两极分化,畅销、平销、滞销在同一家电商品不同品牌之间表现得十分突出。根据分析,今年全年家电市场仍以平稳为基调,走势较为乐观。由于消费层次分明,消费多样化明显,消费者的消费心态由从众心理向突出个性转变,步入全面提高生活质量阶段,注定了市场 Since the beginning of this year, the home appliance market has shown some improvement, and it has turned into normal sales in the downturn. The sales of home appliances are steady and hot, there is polarization, and the best-selling, flat-selling, and unsalable sales are very prominent among different brands of the same home appliance product. According to the analysis, the home appliance market this year remained stable on the basis of a more optimistic outlook. As the consumption level is distinct and consumption is diversified, consumers’ mentality of consumption changes from herd mentality to prominent personality, and she enters the stage of comprehensively improving the quality of life, and is destined to the market.