哈尔滨太阳岛风景区是国家旅游局评定的5A级旅游景区和中国最大的城市沿江生态区,拥有丰富的旅游资源和较高的知名度,但随着城市生态公园飞速的发展,太阳岛风景区的竞争优势越发的薄弱,景区资源的独特性丧失。本文运用SWOT分析法对太阳岛风景区的优劣势、机遇和挑战进行分析,对其未来发展方向进行规划,并提出针对性的建议。 Harbin Sun Island Scenic Area is a 5A-rated tourist attraction assessed by the National Tourism Administration and the largest ecological city along the Yangtze River in China. It has rich tourism resources and high visibility. However, with the rapid development of urban ecological parks, The competitive advantage is more and more weak and the uniqueness of scenic resources is lost. This paper analyzes the advantages and disadvantages, opportunities and challenges of Sun Island Scenic Spot by SWOT analysis, and plans its future development direction and puts forward some pertinent suggestions.