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随着信息时代的发展,网络营销渠道已逐渐成为一种极具现代特色的营销手段,并且具有传统营销渠道不能替代的优势。同时,传统营销渠道也有自身独特的功能是网络营销无法取代的。所以,如何将传统营销渠道与网络营销渠道整合起来,实现两者的高效结合,是当下企业最值得去探讨的问题。本文针对两者的整合策略提出了几点建议。
With the development of the information age, the network marketing channel has gradually become a very modern marketing means, and has the advantages of traditional marketing channels can not be replaced. At the same time, traditional marketing channels also have their own unique features that can not be replaced by internet marketing. Therefore, how to integrate the traditional marketing channels with the network marketing channels and realize the efficient combination of the two is the most worthwhile issue to be explored by the current enterprises. This article made some suggestions for the integration strategy of the two.