在现代的社会中,由于突发事件具有突发性、危险性以及紧急性的特点,所以成为了社会关注的焦点,也引起了各大媒体的重视。媒体在突发事件中的介入给地方政府的管理带来了很大的挑战,但是也起到了一些积极的作用。所以说,地方政府在应对突发事件时,一定要处理好和媒体之间的关系,运用有效的媒体公关对突发事件进行解决。本文对地方政府应对突发事件的媒体公关的方法进行了详细的分析。 In modern society, due to the characteristics of unexpected, dangerous and urgent emergencies, it has become the focus of society and has drawn the attention of the major media. The media’s involvement in emergencies poses a great challenge to the management of local governments, but it also plays a positive role. Therefore, when handling local emergencies, local governments must properly handle the relations with the media and use effective media relations to solve unexpected incidents. This article analyzes in detail the local government’s methods of dealing with public relations in emergencies.