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近几年,在白热化的竞争中国内的一些行业,频频在市场上推出新概念产品。尤其是家电行业为了迎合消费者的需求,频刮“环保风”、“健康风”。走进商店电器卖场,贴着健康标签的电冰箱、洗衣机、空调器、电视机占据了最抢眼的位置,而最热闹的要算空调了:众品牌各出高招,什么活性碳滤网、负离子、换新风、光触媒、冷触媒以至于中草药空调纷纷粉墨登场,新名词新技术满天飞。这就是这几年很流行的所谓“概念营销”。 这些新要领的实际效果究竟如
In recent years, some industries in the increasingly competitive China have frequently introduced new concept products in the market. In particular, in order to cater to the needs of consumers, the household appliance industry scrapes the “green wind” and the “healthy wind”. Into the store electrical stores, close to the health label refrigerators, washing machines, air conditioners, TV occupy the most eye-catching position, and the most popular to be air-conditioned: all the brands out of tricks, what activated carbon filters, negative ions , For fresh air, Photocatalyst, cold catalyst that Chinese herbal medicine air conditioning have come out one after another, the new term new technology everywhere. This is the very popular so-called “concept marketing” in recent years. What are the actual effects of these new essentials?