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嫩江流域各少数民族在长期的生产生活实践中创造了一系列带有地域特色的传统体育文化,依类别有骑射、角力、益智等多种类型;在传播过程中面临传播理念不新、传播内容单一、传播路径狭窄等突出问题,究其原因与资金不足、人才短缺和受众群体萎缩关联密切;结合民族传统体育文化未来发展动向,提出多元筹集发展资金、加快人才引进培养等策略构想,以此不断提升嫩江流域民族传统体育文化传播的质量水平。
The ethnic minorities in Nenjiang River Basin have created a series of traditional sports culture with regional characteristics in their long-term production and daily life practice. According to the categories, there are many types of riding, shooting, wrestling, etc. In the process of communication, Due to the shortage of funds, shortage of talent and shrinkage of audiences, it is closely related to the future development trend of national traditional sports culture. It proposes some strategies such as diversifying development funds and accelerating the introduction and cultivation of talents, In order to continuously improve the Nenjiang River national traditional sports and cultural quality of communication.