在商品时代日益发展的今天,包装在整个商品流通领域中起着越来越重要的作用,而如何解决包装定位就显得尤为重要。基于包装设计与市场的密切关系,应将包装设计作为一种以市场为导向,以艺术为辅助手段的综合性商业艺术设计。在着手进行包装设计之前,我们首先要从设计定位出发,把握包装设计的整体方向,以符合市场的要求。 Today, with the development of the commodity era, packaging plays an increasingly important role in the entire circulation of goods. It is very important to solve the packaging orientation. Based on the close relationship between packaging design and the market, packaging design should be regarded as a comprehensive commercial art design that is market-oriented and art-assisted. Before embarking on the packaging design, we must start from the design orientation and grasp the overall direction of the packaging design to meet the requirements of the market.