CRM是在企业中兴起的一种面向客户的生产管理模式,而随着近几年我国职业教育的办学规模不断壮大,传统的粗放型人工管理模式已逐渐不适应,迫切需要建立一套规范化、网络化、全程化的管理模式来满足校园客户需求。CRM(客户关系管理)系统能优化管理,提高职业院校的教学质量、客户满意度,降低教育成本,实现社会效益的最大化。 CRM is a kind of customer-oriented mode of production management which arises in the enterprise. With the continuous expansion of the scale of running a vocational education in our country in recent years, the traditional extensive manual management mode has gradually become unsuitable. There is an urgent need to establish a standardized, Networked, full of management mode to meet the needs of campus customers. CRM (Customer Relationship Management) system can optimize management, improve the quality of teaching in vocational colleges, customer satisfaction, reduce education costs and maximize social benefits.