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战略联盟是企业面向不确定条件时,寻求未来扩张和增长机会的重要投资手段,构建战略联盟就等于购买了着眼于未来发展机会的联盟期权。对于企业而言,是否实施联盟战略取决于联盟战略能给企业带来多大的预期收益——联盟的期权价值,而不确定性对于联盟期权价值的影响又十分显著。运用期权博弈方法分析发现,战略联盟的期权价值大小又取决于未来需求的性质和联盟战略优势大小;联盟战略不仅能够降低企业未来的生产成本,并且通过劝阻效应和承诺效应对潜在竞争对手的战略决策施加影响,从而影响未来市场结构和价格。特别的,在不完全竞争条件下,联盟战略的效果是模糊的,它取决于市场结构以及需求的性质。
Strategic alliance is an important investment method for enterprises to seek for future expansion and growth opportunities when faced with uncertain conditions. Building a strategic alliance means purchasing alliance options that focus on future development opportunities. For enterprises, whether to implement the alliance strategy depends on how much alliance strategy can bring the expected benefits to the enterprise - the option value of the alliance, and the impact of uncertainty on the value of the alliance option is significant. The analysis of options game shows that the value of strategic alliance’s options depends on the nature of future demand and the size of alliance’s strategic advantages. Alliance strategy can not only reduce the future cost of production, but also help the potential competitors by discouraging effect and commitment effect Impact of decision-making, thus affecting the future market structure and prices. In particular, under imperfect competition, the effect of the coalition strategy is vague, depending on the market structure and the nature of the demand.