改革开放30余年来,越来越多的中国企业活跃在国际舞台上,但是中国企业国际化经营的总体上仍还处于初级阶段。面对机遇和挑战并存的海外投资环境,开展公共外交是企业克服种种误解、偏见和不信任的重要途径。以企业为主体的公共外交不仅可以为自身带来经济效益,塑造良好形象,还可以向国际公众讲述富有魅力的“中国故事”。本刊总编辑、中国人民大学新闻学院院长赵启正先生专门为“走出去”的企业量身打造的实用读本《跨国经营公共外交十 More than 30 years since the reform and opening up, more and more Chinese enterprises are active in the international arena. However, the overall international operation of Chinese enterprises is still in its infancy. In the face of the overseas investment environment in which opportunities and challenges coexist, public diplomacy is an important way for enterprises to overcome misunderstandings, prejudices and mistrust. The public diplomacy based on the enterprise can not only bring economic benefits to itself, create a good image, but also tell the international public about the attractive “China Story.” The editor-in-chief, Dean of Renmin University of China, Mr. Zhao Qizheng specifically for “Going out ” business tailor-made practical reading "transnational business public diplomacy ten