每逢节假日,都是消费者消费活动特别活跃的时间。企业需要通过各种方式将品牌促销信息传递给消费者,媒介也需要抓住这一机会,一方面为读者整合丰富的消费资讯,另一方面提供有特色的广告产品吸引广告主的投放。作为中国报业市场化程度最高的都市报,节庆 Every holiday is a particularly active time for consumer spending. Businesses need to pass on brand promotion information to consumers in various ways. The media also need to seize this opportunity to integrate rich consumer information for readers on the one hand and to provide advertisers with unique advertising products on the other. As the highest degree of marketization of China’s newspaper Metropolitan Daily, Festival