在全球化背景下的现代公民,都面临着文化身份的危机问题,而与此同时,对文化公民身份的重新建构也是当前公民身份建构的核心拟题之一。文化公民身份建构的途径有很多,影响因子也很多,广告传播就是其中之一。因为它与文化公民身份全球化的进程,公民文化权利和义务的实现状况,公民民主和自由的实现程度,公民共享的公共空间及公民身份的文化认同等因素都有着直接的关联,所以当前有效建构文化公民身份绝对不能忽视广告传播的重要作用。 In the context of globalization, modern citizens are faced with the crisis of cultural identity, while at the same time, the reconstruction of cultural citizenship is also one of the core issues in the current construction of citizenship. There are many ways to construct cultural citizenship, and there are many influential factors. Advertising is one of them. Because it is directly related to the process of globalization of cultural citizenship, the realization of civil cultural rights and obligations, the realization of civil democracy and freedom, the public space shared by citizens and the cultural identity of citizenship, it is currently valid Construction of cultural citizenship can not ignore the important role of advertising.