8月的最后两天,欧莱雅公司先后宣布在中国正式上市植村秀(shuuemura)和美奇丝(Matrix)两个国际知名品牌,从而使这家全球最大的化妆品公司在中国的品牌总数达到了14个,也使欧莱雅在中国的多品牌金字塔策略更趋完整。植村秀创立于1968年,是一个来自日本的大师级专业美容品牌,产品包括专业彩妆、高档护肤品及专业化妆工具。该品牌由欧莱雅集团控股,是欧莱雅集团旗下17个国际明星品牌中唯一来自日本的品牌,主要通过高档百货商场和专卖店销售,目标客户为时尚、具有国际视野的高收入年轻女性。植村秀在中国的首个专柜开在位于上海繁华的南京路上的高档百货 In the last two days of August, L’Oreal Company announced the official listing of Shuuemura and Matrix in China, bringing the total number of the world’s largest cosmetic companies to 14 in China, Also make L’Oreal in China’s multi-brand pyramid strategy more complete. Shu Uemura was founded in 1968, is a master from Japan, professional beauty brands, products include professional make-up, high-end skin care products and professional make-up tools. The brand is owned by L’Oreal Group and is the only brand of 17 international star brands under the L’Oreal Group brand from Japan that sells mainly through upscale department stores and specialty stores. Its target customers are fashion and high-income young women with an international perspective. Shu Uemura in China’s first counter opened in Shanghai’s bustling Nanjing Road luxury department store