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随着新媒体技术的发展,公众运用新媒体形成的政治舆论对现实生活产生了深刻影响。微博作为最具代表性的新媒体,短时间内形成了巨大的政治舆论场域,凸显出议题情境化、动员虚拟化、权威去神秘化等表征,但也存在情绪极端化、传播不稳定、舆论绩效盲目性等不良现象。建议进一步丰富新媒体内涵建设,注重核心价值导向,传递新媒体正能量;强调自律管理,提升治理效能,净化新媒体政治舆论环境;拓展互动渠道,创新治理方式,完善新媒体对话机制;改进评价体系,变革治理理念,建设去功利化的新媒体政治舆论环境。
With the development of new media technology, the public opinion formed by the public using new media has had a profound impact on the real life. Microblogging, as the most representative new media, has formed a huge field of political opinion in a short period of time, highlighting the issues such as contextualization, mobilization of virtualization and authoritative de-mystification, but it also has extreme emotions and unstable communication , The blindness of public opinion and other undesirable phenomena. We suggest that we further enrich the connotation construction of new media, pay attention to the guidance of core values and deliver the positive energy of new media. We should emphasize self-discipline management to enhance the efficiency of governance and purify the political environment of public opinion in new media. We should expand channels of interaction, innovate governance and perfect new media dialogue mechanisms. System, change the concept of governance, building utilitarian new media political environment.