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伴随3G移动业务的迅猛发展,以传统语音、短信为代表的2G移动业务市场日趋饱和,局部地区甚至出现萎缩现象。如何在积极开拓新用户的同时,有效降低2G用户的离网率,做好2G用户维系挽留,对于运营商有着重大意义。第一,可以改变运营商目前主要以价格因素参与竞争的低层次经营方式。一旦用户离网,电信运营商往往会简单地直接降低资费、推出更多的优惠进行市场回应,这最终将使竞争
With the rapid development of 3G mobile services, the market of 2G mobile services, represented by traditional voice and SMS, has become increasingly saturated, with some regions even shrinking. How to actively explore new users at the same time, effectively reduce the 2G off-grid users, to maintain good retention of 2G users, for operators of great significance. First, it is possible to change the low-level mode of operation in which operators mainly compete with each other on the basis of price factors. Once users leave the network, telecom operators tend to simply lower tariffs and launch more concessions to respond to the market, which will eventually make the competition