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2007年上海乐器展览会,NAMM大学课程中关于乐器营销的话题依然成为多数乐器经销商关注的热点。从课程内容的设置上看,更加注重我国乐器市场营销的现实问题,课程的针对性也是围绕乐器营销环节中的具体问题逐步深入展开,受到多数商家的认同。不难看出,国内有远见的大型乐器公司经营者在参与NAMM大学课程的活动中,正在不断地将国外规范、有序的营销模式引进国内乐器市场。为回顾NAMM大学课程的精彩瞬间,《乐器》刊载部分精彩营销策略文稿以飨读者。
2007 Shanghai Musical Instrument Exhibition, NAMM University course on the topic of musical instrument marketing remains the focus of most musical instruments dealers. From the point of view of the content of the course, more emphasis is placed on the practical problems of the marketing of musical instruments in our country. The pertinence of the courses is also gradually deepened around the specific problems in the marketing of musical instruments and is accepted by most businesses. It is not difficult to see that the domestic far-sighted large musical instrument company operators are constantly introducing foreign normative and orderly marketing models to the domestic musical instrument market while participating in NAMM university courses. To review the highlights of the NAMM University course, Musical Instruments publishes some excellent marketing strategies to readers.