媒介传播的社会性是媒体传播的最重要的特点,是为广大人类社会,并动员广大社会参与的传播方式。微博也被称为微博客,它是基于实时信息传递系统Web2.0技术,微博只可以发送140个字,这就意味着它比传统的博客多了三个重要的特点,首先140个字的局限使得微博可以在较短的时间内发送文字、图片、视频、音频等多样化的多媒体信息。其次,微博使得用户使用起来十分方便、灵活,相对于强调 The social nature of media communication is the most important feature of media communication. It is a mode of communication for the vast majority of human society and mobilization of social participation. Weibo also known as micro-blog, it is based on real-time information delivery system Web2.0 technology, weibo can only send 140 words, which means that it has three more important features than the traditional blog, the first 140 The limitations of the word makes microblogging can send a variety of multimedia information such as text, pictures, video, audio in a short period of time. Second, microblogging makes the user easy to use, flexible, relative to the emphasis