最近,一位商业杂志撰稿人给我打来电话,说到所有记者都不喜欢公关专业人士,让我谈谈对此的看法。我觉得自己不够资格:我并不厌恶搞公共关系的人。他们向媒体卖消息,而不是向消费者或企业卖产品或卖服务,但他们依然是销售人员。而销售是商业的基本行为,它得到的欢呼声应该更热烈 Recently, a business magazine writer called me and said that all journalists do not like public relations professionals, let me talk about this view. I feel I am not qualified: I do not dislike public relations people. Instead of selling products or selling services to consumers or businesses, they sell the news to the media, but they remain salespeople. While sales are the basic business activities, the cheers it receives should be even greater