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川酒具有多元化文化背景属性,要想凸显川酒的品牌个性,就要将品牌识别更加明确化,并在进行产品形象设计时做到有的放矢。本文通过对于川酒的地域和民俗文化特征的分析,阐述了如何对川酒进行产品形象设计,并在设计的过程中要充分研究它多元化的文化背景、提取的设计符号,要能够被消费者接受,并传达民族文化情感。
Sichuan wine has a diversified cultural background properties, in order to highlight the brand’s personality Sichuan wine, it is necessary to identify more clearly the brand, and product image design in the targeted. Based on the analysis of the regional and folk culture characteristics of Sichuan wine, this paper expounds how to design the product image of Sichuan wine and fully study its diversified cultural background and design symbols in the process of design to be consumed Accept and convey national cultural sentiment.