爱是人类永恒的主题,也是报纸宣传的主要内容之一。尤其是在市场经济条件下,爱心报道能起到其他报道不可能达到的社会效果。由于爱心报道总是带有强烈的感情色彩和明显的好恶倾向,因此,记者很容易为求助者的感情所牵引,稍有不慎就可能步入误区,甚至“好心办坏事”。因此,慎重地把握爱心报道,尽量避免爱心报道所可能带来的负面效应,是我们新闻从业人员在新闻采编过程中应注意把握的一条原则。一、爱心报道中负面效应的表象及原因第一、同一时期过于集中报道而引起读者的冷漠感。 Love is the eternal theme of mankind, but also one of the main elements of newspaper propaganda. Especially under market economy conditions, love reporting can play a social effect that other reports can not achieve. Because love reports always have a strong emotional color and obvious tendency toward evil, therefore, it is easy for journalists to be attracted by the help of those who seek help. If they are not careful, they may go wrong or even “do bad things with kindness.” Therefore, it is a principle that our news practitioners should pay attention to in the process of news gathering and editing to carefully grasp the negative reports of love and try to avoid the possible negative effects brought by the reporting of love. First, the appearance of the negative effects of love reporting and the reasons First, the same period too focused on the report caused the reader’s sense of indifference.