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科技日新月异的今天,人们的生活也发生了翻天覆地的变化。从纸媒到电台、电视,再到互联网时代,传播媒介的革新带给大众越来越满足的感官享受,从读到边看边听,再到即时获取,大众的生活充斥着庞大的声色娱乐。当大众开始主动寻求新的传播媒介时,人们的生活由主动的获取信息变为声像图形的被动接纳,失去了直接的人际社会交流,甚至失去了对媒介工具和产品的选择能力。大众缺失的是对媒介的自我认知和判断能力,即媒介素养。媒介素养属于媒介,产生于大众传播的过程当中。新闻界是一个秉着真实客观原则来反映给受众的媒介平台,由于其自身的特殊性,在大众传播的过程中毁誉参半。新闻人作为一级大众传播,面对媒介素养的缺失和教育,新闻人所承担的必是社会舆论导向化中最重要的一部分。
With the ever-changing technology, people’s lives have undergone tremendous changes. From media to radio and television, to the Internet era, the revolution in the media has given the public more and more satisfying sensory enjoyment. From reading to watching and listening to immediate access, the public’s life is full of vast sensual entertainment. When the general public started to actively seek new media, people’s lives were changed from active access to passive audio and video reception, losing direct social communication and even losing their ability to choose media tools and products. What the public lacks is their ability to recognize and judge the media, namely, media literacy. Media literacy belongs to the media and arises from the mass media. The media is a media platform that is based on true and objective principles to reflect to the audience. Due to its own particularity, the media is widely admired in the mass media. As a mass media, in the face of the lack of media literacy and education, the news people must assume the most important part in the orientation of public opinion.