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知识可视化设计要素指的是通过可视化设计将知识以视觉形式直观呈现给受众的信息,可直接通过视觉被感知。知识可视化是由一系列的视觉要素组成的,主要包括文字、色彩、图形。知识可视化设计要素所承载的知识主要有三种类型:第一,视觉要素的表层含义,指由视觉要素直接传达给知识受众的视觉感受;第二是视觉要素的深层含义,即表层含义之外的象征意义;第三是设计主体的个人情感注入,设计者的个人思想与态度也会伴随着其他信息一同传达给知识受众。可以说,前者为知识可视化设计的客观性,而后者为知识可视化设计的主观性。
The elements of knowledge visualization design refer to the visual design of visual knowledge through the visual design of the information presented to the audience, can be perceived directly through the visual. Knowledge visualization is composed of a series of visual elements, including text, color, graphics. There are mainly three types of knowledge carried by knowledge visualization design elements: first, the superficial meaning of visual elements refers to the visual experience directly conveyed by visual elements to knowledge audience; second, the deep meaning of visual elements, that is, the superficial meaning Symbolic meaning; The third is the design of the main body of personal affection into the designer’s personal thoughts and attitudes will be accompanied by other information together with the audience to the knowledge. It can be said that the former is the objectivity of knowledge visual design, while the latter is the subjectivity of knowledge visual design.