一、提供个性化服务成为报纸主要的竞争策略。 随着报纸市场日益细分,竞争不断加剧,能够“适者生存”的只能是那些确立了差异化竞争优势,能够提供独特资讯服务的报纸产品。 First, to provide personalized service has become the newspaper’s main competitive strategy. As the newspaper market becomes more and more subdivided and competition intensifies, only “survival of the fittest” can only be newspaper products that have established differentiated competitive advantages and can provide unique information services.