在顾客满意度的心理学、经济学理论研究视角下,对原有研究成果进行总结分析,以笔记本电脑行业为例进行实证研究,进一步分析了联想集团的笔记本电脑产品。针对笔记本电脑的观测变量进行问卷设计,分析了联想笔记本电脑顾客满意度现在存在的问题,提出了有针对性的改进策略。 In the perspective of customer satisfaction psychology and economics theory, this paper summarizes the original research results, takes the notebook computer industry as an example to conduct empirical research, and further analyzes the Lenovo Group’s notebook computer products. Questionnaire designed for observational variables of notebook computers, analyzed the existing problems of customer satisfaction of Lenovo notebook computers, and put forward targeted improvement strategies.