称呼语是我们生活、学习和工作中非常重要的一部分。本文界定了称呼语的概念,论述了中外对称呼语的研究及意义,运用言语行为理论探讨了英、汉称呼语的神奇之处。称呼语表达了重要信息:要求交际、表达对交际对象身份的认同、表达心理策略、改变心理状态和指示情感。文章剖析了英汉称呼语差异的深层文化原因,以期对称呼语的研究有所裨益,促进人们在语言交际中合理使用称呼语。 Salutation is a very important part of our life, study and work. This paper defines the concept of address language, discusses the research and significance of addressable address at home and abroad, and explores the magic of address form in English and Chinese by using speech act theory. Salutations convey important messages: requiring communication, expressing identity of communicative objects, expressing psychological strategies, changing mental states and indicating emotions. The article analyzes the deep cultural reasons for the differences between address forms in English and Chinese so as to be beneficial to the study of address forms and to promote the rational use of address forms in language communication.