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在经过了近10年的社会讨论、政府引导、舆论监督等外在因素的影响之后,售后服务终于在进入市场经济轨道的运行中变成了众厂商的一种自觉行为。它作为一种区分品牌差异的有效工具得到了越来越多企业的审视。“免费服务”曾经风行一时,但由于它是企业的“纯支出点”,在消费者个性化需求逐渐增长和企业寻求更多利润增长点的今天,提供纯粹的“免费服务”已经使厂商逐渐感到力不从心了。增值服务作为“免费服务”的一种有力补充,以其创新性与个性化
After nearly 10 years of social discussion, government guidance, public opinion supervision and other external factors, after-sales service has finally entered the market economy orbit into a public behavior of a conscious. It has been viewed more and more as an effective tool for differentiating brand differences. “Free service” was once popular, but since it is the “pure point of expenditure” of enterprises, providing purely “free service” today, as consumer demand for personalization grows and enterprises seek more profit growth, has gradually brought manufacturers Feel powerless. Value-added services as a “free service” a powerful complement to its innovative and personalized