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近年来,中国电视媒体的竞争格局发生了深刻的变化,作为量化与质化的双重标准,“影响力”逐渐成为对电视媒体价值进行综合考评的一个最核心的指标体系。我认为,我国电视媒体目前已进入了“影响力”竞争时代,并由此引发了电视媒体广告资源营销模式的变革,“影响力”不仅将成为电视媒体营销竞争中的核心竞争力,更是企业对电视媒体价值进行评估的核心指标体系。
In recent years, the competitive landscape of China’s television media has undergone profound changes. As the double standard of quantification and quality, “influence” has gradually become the most important index system for the comprehensive evaluation of the value of the television media. In my opinion, China’s television media has now entered an era of “influence” competition, and this has led to changes in the marketing mode of advertising resources in the television media. “Influence” will not only become the core competitiveness of the television media marketing competition, but also The core indicator system for enterprises to evaluate the value of television media.